BRAND STORY

CREATED FOR HIS SON

John Luo,是一个积木资深玩家,他在体验市面上的绝大多数积木玩具后发现一个问题:已有的积木要么结构简单,颗粒单一,拼装出的造型粗糙,细节还原度低;要么使用高仿真的积木配件,但特定的拼装方式却会限制玩家的创造性。那有没有一种积木既能达到逼真的效果又能自由组合,随意拼出造型呢? John在辅导儿子数学题数学几何题时找到这个问题的解决答案。因为儿子无法理解几何题里结构,于是John尝试着用身边具有类似几何形状的物品来辅助讲解。8个小立方体可以组合成1个大正方体,2个相等的直角三角形可以连接成1个大的直角三角形。利用这些积木配件拼接旋转,儿子能够更直观观察几何的结构和规律。John也发现其实身边任何物体其实都带有几何形状。由此他得到了灵感:既然世间万物都有其几何形态,那如果有一款积木的颗粒都呈现规则的几何形态,是否就可以拼装出和实物高度相仿的造型呢? 四年后的2013年,John成功设计出第一款长为2cm积木,命名为品果几何积木。这样的积木可以做到6面互锁,跨边拼接。为了保证积木拼接牢固,John的设计团队采用了中国古代建筑的榫卯结构,双凸点榫卯结构更易拆卸,多孔位又保证了积木牢固连接。这样的品果几何积木拼接出来的造型更具有抗震性、美观性。最初品果几何积木只有2cm的型号,仅有8个颜色和正方块、三角形、扇形3种形态。 随着后续的不断完善,品果几何积木丰富了颜色、形状和大小。同时,为实现更高的还原度和灵活性,品果几何积木系列也增加各种各样的周边配件。但无论品果几何积木的颗粒如何多样,其标志性的6面拼接特性和榫卯结构,使得它在众多积木中脱颖而出。

BRAND STATEMENTS

VISION

Be the Window Through Which Children Explore the World.

MISSION

- Let everyone’s talents and strengths be identified.
- Let everyone’s need for both material and spiritual happiness be fulfilled.

BELIEF

Think It & Create It

IDEA

Blocks, Not Just Blocks; Toys, More Than Toys

How do we succeed in the market competition?

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Innovation

The toy industry is an intensely competitive and rapidly changing industry. As is the case in other consumer products, innovations is the only way to help us stem from a gap in the market. When developing toys, there are several factors that have to be taken into account, and it all starts with the “fun factor” for children. A toy must be engaging and keep a child’s interest. Unlike adults, children are not burdened with many of the fixed ideas of what things should be like, so will accept some original piece of thinking or a new twist on an established toy design. This is why we are always on the lookout for new ideas to stand out in this crowded market.
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Science

Educational toys for kids should be strategically designed based on detailed research to offer children a holistic learning experience through fun. It is serious business and no easy process. We are conscious and mindful of the toys we design for children. Involved in this process are designers, engineers, artists, educators, and in addition to sales representatives, marketers, and everyone in between. These innovators leverage the latest science— physics, psychology, linguistics, early childhood development, and computer modeling and use techniques such as biomimicry to turn raw material into something that sparks children’s imagination, develop cognitive abilities or promotes learning skills.
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Learning

Toys are more than just fun and games for children. They provide at least some opportunity for children to learn. Educational toys for children need to match their stages of development and emerging abilities. The world that we live in is also constantly changing. Technology is advancing rapidly, and information is at our fingertips at the click of a button. Children's learning goals also change with the times. The only way to keep up is to carry on learning. Investing in ourselves in this way helps enrich our skills and knowledge, stay up-to-date, or change the industry. Creating for children can often be a lifelong journey of learning.
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Quality

For us quality means not only good design and durable construction but also many other aspects. Producing them with stable and solid materials to survive children’s repeated handling is just the beginning standard. A quality toy is not just good in design. We define a good toy to be fun for keeping children’s interest, suitable for their age, developmental needs & personality, challenging but not frustrating that is just on the margin of the children's growing capacities, and much educative to supplement early-stage teaching.

Children Toy Educational Level (A+, A)

About S-up Kids

Pungrow is a toy brand of Guangzhou S-up Kids Co., Ltd that focuses on creative block toys.

Guangzhou S-up Kids Co., Ltd., established in 2008, is a Chinese company that develops, designs, produces, and markets educational toys for global customers. The company is headquartered in Guangzhou with a factory & logistics center in Chengdu and multiple branches across China.

Company's History

The company initially wholesaled various brands of educational toys, and later decided to have its own research and design. In 2013, the company launched its first self-development toy, consisting of a system of 6-side-interlocking blocks. In 2018, the company set up the Pungrow Science and Education Research Institute and began marketing its block toys under the registered brand of Pungrow. In 2019, Pungrow completed its first design of a preschool education course based on the Pungrow blocks & toys, which was later incorporated by an increasing number of educational institutions in China into their preschool teaching curriculum. The company has never ceased on the innovation and design of educational toys. Until 2022, the company has obtained over 100 domestic and global patents and copyright registrations.

20 Years Of S-up Kids

  • Year 2001

    Mr. Luo Yunzhang started his toy business.
  • Year 2006

    Mr. Luo Yunzhang started his first toy company in Yiwu.
  • Year 2008

    Guangzhou S-up Kids co., ltd was established with a focus on educational toys.
  • Year 2009

    The company opened its first branch in Beijing.
  • Year 2011

    The company was listed “the top ten sales of Toys R Us“ in China.
  • Year 2013

    The company launched its first self-development toy, consisting of a system of 6-side-interlocking geometric blocks.
  • Year 2017

    The company established its factory & logistics center in Chengdu.
  • Year 2018

    The company set up the Pungrow Science and Education Research Institute.
  • Year 2019

    The company completed its first Pungrow Education Course.
  • Year 2020

    The Pungrow Education Course was approved as the Annual Planning Course of Shenzhen Education Sciences and incorporated by educational institutions into their early childhood teaching curriculum.