ABOUT PUNGROW

THE GEOMETRIC BLOCKS

Pungrow blocks are a system of geometric building blocks. They are made of ABS and designed with a mortise & tenon interlocking structure that can be assembled and connected from any surface. There are around 300 geometric blocks in 16 colors and 4 sizes that accompany an array of accessories including gears, wheels, tubes and various other parts for easily constructing lifelike creations.

BRAND STORY

CREATED FOR HIS SON

As a seasoned enthusiast of building blocks, John Luo identified a gap in the market: the available options were either too basic, offering limited creativity with rough constructions, or too rigid, with high-structure accessories that constrained imagination. He envisioned a system that would allow for both freeform and lifelike creations.

The epiphany came while helping his son with math geometry problems. To make the abstract concepts more tangible, John used objects with similar geometric shapes. He demonstrated how eight small cubes could form a larger cube and how two equal right triangles could combine into a larger right triangle. This hands-on approach not only helped his son grasp the concepts but also sparked an idea in John—a system of geometric blocks that could replicate the shapes found in everyday life.

In 2013, after four years of development, the first series of Pungrow geometric building blocks were introduced, with a side length of 2cm. Drawing inspiration from ancient Chinese architecture, John's design team refined the mortise and tenon structure, adjusting the number and shape of the joints for a more secure and user-friendly connection. The initial release included three shapes—square, triangle, and circular sector—in eight colors, all in the 2cm size.

The Pungrow Geometric Building Blocks have since evolved, with an expanding palette of colors, shapes, and sizes, along with a variety of accessories. These enhancements aim to offer greater realism and versatility in construction. Despite the growing diversity within the Pungrow block family, their distinctive 6-sided mortise and tenon structure remains a hallmark, easily recognizable among other building blocks.

BRAND STATEMENTS

VISION

Be the Window Through Which Children Explore the World.

MISSION

- Let everyone’s talents and strengths be identified.
- Let everyone’s need for both material and spiritual happiness be fulfilled.

BELIEF

Think It & Create It

IDEA

Blocks, Not Just Blocks; Toys, More Than Toys

How do we succeed in the market competition?

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Innovation

The toy industry is an intensely competitive and rapidly changing industry. As is the case in other consumer products, innovations is the only way to help us stem from a gap in the market. When developing toys, there are several factors that have to be taken into account, and it all starts with the “fun factor” for children. A toy must be engaging and keep a child’s interest. Unlike adults, children are not burdened with many of the fixed ideas of what things should be like, so will accept some original piece of thinking or a new twist on an established toy design. This is why we are always on the lookout for new ideas to stand out in this crowded market.
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Science

Educational toys for kids should be strategically designed based on detailed research to offer children a holistic learning experience through fun. It is serious business and no easy process. We are conscious and mindful of the toys we design for children. Involved in this process are designers, engineers, artists, educators, and in addition to sales representatives, marketers, and everyone in between. These innovators leverage the latest science— physics, psychology, linguistics, early childhood development, and computer modeling and use techniques such as biomimicry to turn raw material into something that sparks children’s imagination, develop cognitive abilities or promotes learning skills.
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Learning

Toys are more than just fun and games for children. They provide at least some opportunity for children to learn. Educational toys for children need to match their stages of development and emerging abilities. The world that we live in is also constantly changing. Technology is advancing rapidly, and information is at our fingertips at the click of a button. Children's learning goals also change with the times. The only way to keep up is to carry on learning. Investing in ourselves in this way helps enrich our skills and knowledge, stay up-to-date, or change the industry. Creating for children can often be a lifelong journey of learning.
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Quality

For us quality means not only good design and durable construction but also many other aspects. Producing them with stable and solid materials to survive children’s repeated handling is just the beginning standard. A quality toy is not just good in design. We define a good toy to be fun for keeping children’s interest, suitable for their age, developmental needs & personality, challenging but not frustrating that is just on the margin of the children's growing capacities, and much educative to supplement early-stage teaching.

Children Toy Educational Level (A+, A)

About S-up Kids

Pungrow is a toy brand of Guangzhou S-up Kids Co., Ltd that focuses on creative block toys.

Guangzhou S-up Kids Co., Ltd., established in 2008, is a Chinese company that develops, designs, produces, and markets educational toys for global customers. The company is headquartered in Guangzhou with a factory & logistics center in Chengdu and multiple branches across China.

Company's History

The company initially wholesaled various brands of educational toys, and later decided to have its own research and design. In 2013, the company launched its first self-development toy, consisting of a system of 6-side-interlocking blocks. In 2018, the company set up the Pungrow Science and Education Research Institute and began marketing its block toys under the registered brand of Pungrow. In 2019, Pungrow completed its first design of a preschool education course based on the Pungrow blocks & toys, which was later incorporated by an increasing number of educational institutions in China into their preschool teaching curriculum. The company has never ceased on the innovation and design of educational toys. Until 2022, the company has obtained over 100 domestic and global patents and copyright registrations.

20 Years Of S-up Kids

  • Year 2001

    Mr. Luo Yunzhang started his toy business.
  • Year 2006

    Mr. Luo Yunzhang started his first toy company in Yiwu.
  • Year 2008

    Guangzhou S-up Kids co., ltd was established with a focus on educational toys.
  • Year 2009

    The company opened its first branch in Beijing.
  • Year 2011

    The company was listed “the top ten sales of Toys R Us“ in China.
  • Year 2013

    The company launched its first self-development toy, consisting of a system of 6-side-interlocking geometric blocks.
  • Year 2017

    The company established its factory & logistics center in Chengdu.
  • Year 2018

    The company set up the Pungrow Science and Education Research Institute.
  • Year 2019

    The company completed its first Pungrow Education Course.
  • Year 2020

    The Pungrow Education Course was approved as the Annual Planning Course of Shenzhen Education Sciences and incorporated by educational institutions into their early childhood teaching curriculum.